These six examples of a video marketing strategy illustrate the variety of possible approaches and put it in context what marketing strategy is for.
Above all, the best video marketing strategies are a wise mix of the most appropriate marketing tactics.
The starting point is an assessment of past marketing actions and related data.
Secondly, a successful strategy makes the best use of available resources, however limited they may be.
Furthermore, each planned action must be shared, timed, measurable and comparable.
In particular, we’ve done our best to simplify the process with this grid of strategy products.
Each one consists of an explanation, concrete examples and a practical entry plan.
Strategy matters, but also video production and training can help you reach your communication objectives.
