The best way to be heard online is to communicate value through quality content.
For that, one needs a proper creative content strategy.
It’s not about being original or particularly funny. It’s not about inspiration: it’s about clarity, organization, harmony.
For starters, producing original content allows you to reinforce others’ perception that we exist and are alive.
Inbound marketing, unlike outbound, also makes it clear that we exist to uphold specific values. Which attracts others like us.
Finally, producing creative digital content forces you to engage with the latest and most innovative digital tools and trends.
The definition of a content strategy implies that the creative dimension of communication is not the cause but the consequence of precise business objectives. It’s action that implies reaction.
This implies the use of scrupulous metrics and constant improvement of the working method.
The first thing I need to do, in order to develop a creative content strategy, is to translate business needs into questions that are as specific as possible. Then, it’s a matter of gathering data and making assumptions that can answer those questions.
For example, if the goal is to increase the sale of a product, I might ask what motivates current buyers.
I might go so far as to hypothesize that many people don’t buy the product because they don’t know about it. And from there, I’ll begin to reason about which channels to intercept them (social media, public events, print media?) and produce ad hoc content.
The best video marketing strategy ever is based on the regular production of content. Learn why you should make one smart video each month.
To achieve my communication goals, I have to make videos regularly.
I can learn how the best video strategy works.
Or I can look for inspiration on this site and do it myself.
