Free gadgets and merchandising from the SMART revolution!
Free gadgets please your customers and followers, merchandising allows you to reflect on your brand.
Here are some ideas on how to turn your passion and work ethics into a gift.
Merry Christmas and thanks for joining the SMART revolution!
Christmas 2020
Unveil the power of merchandising
Thinking about a gift for a customer, or a merchandising item, is first and foremost a creative exercise.
It is not a question of budget, but of intent. It is an opportunity to reaffirm one’s communication style, mission, sense of humour, desire to be different.
It’s not about making money out of your logo, it’s something much more valuable: it’s the point of departure of your branding strategy.
Why we recommend this solution
Usually it is the big companies that produce merchandising. Therefore, taking part in this game means putting your own determination forward.
Why you should think twice
Buying merchandising online, with the possibility of adding your own logo, can be a double-edged sword.
Once, thinking we were doing a nice thing, we gave away some USB sticks, without foreseeing that their malfunction would backfire.
TALKING OF MARKETING
The use of free gadgets and merchandising is undoubtely an inbound marketing tactic because it is content that generates interest in a company.
Want to understand more about how it works?
Why is it important to share free gadgets with clients?
It is always important to show appreciation to the people you work with.
It is important to do it with those who have also shown appreciation and respect for your efforts and work.
Even more so to those who have not.
Whether it is at Christmas or at the delivery of a job, any time is a good time to share creative energy.
Why we recommend this solution
According to Marcel Mauss’ gift theory, whether one does it for one’s clients, employees or followers, a free gadget is much more than an object. It quickly becomes a vehicle of values.
Your values.
Why you should think twice
However, sharing a free gadget should not be a constraint.
If one feels one does not have the time or money to do so, it is better to stop: without the necessary faith in sharing, any gift loses all its meaning.
2020 US election’s live game – 3rd prize
During our live show, we like to challenge our beloved spectators and reward them for their participation.
CONTENT IS KING
Have you ever heard of content marketing?
It’s the idea that we communicate better through content.
MORE BENEFITS
3 additional reasons why you should invest in your free gadgets and merchandising
Do you remember ‘Lost’, the television series that made millions of people around the world addicted?
A mysterious organisation, the Dharma initiative, appears in the series. Within a short time, the merchandise of the initiative, driven by the success of the series, began to appear online, generating a real parallel business.
OK, an extreme case. But why not try to learn from the most successful stories?
From branding to rebranding
What happens when your logo appears on an object that has nothing to do with your company’s mission? Does it still come to embody your character?
Excellent for karma
It is distasteful to give a gift to a client, collaborator or follower expecting something in return. But there is nothing wrong with expecting a gift from the universe in return!
Forget about team-building
Imagining, designing and implementing a gift idea can strengthen group dynamics a hundred times more than any silly corporate team-building programme.
CHOOSE YOUR MOBILE VIDEO MARKETING TOPIC
First, you need to identify your communication goal.
Then, figure out which video solution is the best fit for you.
Finally, start making one smart video every month.
