My selection of video marketing case studies

Overview: as part of the #EUandme campaign, promoted by the European institutions in an attempt to curb populist voting in the 2019 elections, I was asked to come up with creative proposals for the Youth Day Event at the Strasbourg Parliament.
And then to develop one of these ideas: a live painting with Belgian street artist Denis Meyers.

Approach: in a very short time we put together a performance team, which ensured that the performance took place, despite numerous last-minute logistical changes. Video marketing was used to give media coverage of the performance on social media.

Result: during the scant 4 hours of the performance, more than 200 delegates present at the event queued up to add their word to this collective live painting project. The final work still lies happily at the headquarters of the European Commission – DG Communication.

How can I boost my event with media coverage?.

Overview: as part of a six-month collaboration, I supervised the creation of a WordPress site and various aspects of digital marketing (SEO/SEA). But also a relevant video production for the website and social media: interviews, video showcases, media coverage of events.

Approach: This strategy involved the foundations of an inbound marketing strategy for presentation software company Audience Advantage.

Result: in the first few months since the launch of the inbound strategy, both the company’s website and social media accounts had more than doubled the previous year’s performance.

Is this an example of creative content strategy?.

Overview: video marketing was an integral part of the strategy proposed in the framework of a project call for European regional funds.

Approach: I conceieved the creative strategy in its entirety, including the timeline, channels, and mockups of the graphic proposal. Clearly on time and on budget.

Result: the consortium of communication agencies managed to pass the selection based on the creative proposal and put its more than one million euro budget in its sights.

Do you also deal with creative direction and project management?.

Overview: in this video marketing case study I found myself working for a European public contract in the field I know best: that of video strategy using a smartphone.

Approach: I lined up project objectives, training modules, expected outcomes, key performance indicators, support and assistance.

Result: to be seen 🙂

I would like to read more about video strategy.

Overview:the aim of the project was to teach young people in the Brussels suburbs how to make videos with a smartphone. Consequently, how to use this technique to represent theirselves and their neighbourhood in opposition to the stereotyped image propagated by mainstream media and politics.

Approach: the aim was not profit but this remains the most brilliant video marketing case study in my portfolio. Because I built this media literacy project from scratch, conceiving the idea, the pedagogical method, the promotion strategy.

Result: the generous effort gave me the opportunity to present the project at the European Parliament on June 2017 and was selected as one of the best public initiatives at the 2017 Visit Brussels Awards.

What has media literacy to do with social inclusion?.

Overview: one of the first major video productions I worked on (under the company name “Slash Prod”) was an internal communication project for Doctors Without Borders.

Approach: In charge of producing a large amount of graphic animations and managing the project in its entirety, I learned how to mediate the creative needs with those of a large non-profit organisation.

Result: the project, on which there was a 3-month delay in work before my arrival, was completed on time and on budget thanks to my intervention.

Do you have a full list of video marketing solutions?