How can video generate more leads, sales, or followers?
Video can generate more leads, sales, or followers in three different ways: it can inform, explain, excite.
What I need to do is to get started with video marketing in 3 simple steps.
How can a video per month generate more leads, sales, or followers?
be regular
If one produces a single video, before having built an audience, few will notice. Unfortunately, Rome wasn’t built in a day.
1
Inform
If my product or brand is new, my first and only goal is to raise awareness. At this stage, I exclusively have to make sure that people know that my product or brand exist.
2
Explain
If the target audience has already heard of me, it is time to explain what value I can bring to their lives. I must guard against trying to sell, it is not yet time
3
Excite
Month after month, the mistrust of my audience diminishes, as they’re now familiar with my story and my values. All I have to do is create simple conversion mechanisms.
How do I create a conversion machine with video?
7 steps
BEFORE GETTING STARTED
First and foremost, how do I build an audience for my videos?
Videos are made to be watched. Video marketing is made to achieve a goal. However, it’s difficult to achieve a goal without first collecting data. To collect data, I need an audience.
The audience must be tested. In other words, I’ll need to figure out what appeals to my audience through trial and error.
Once I have collected enough data, I can define my video marketing strategy more precisely. In short, I will act knowledgeably and not randomly.
At the beginning, I might have unclear ideas about the kind of video I could produce. Fortunately, by clicking below, I can take a look at what a professional video plan sounds like.
1. Channel(s)
What channels will I use to promote my content? Social media (trivial), email, my website or perhaps a display advertising campaign?
2. Content calendar
A content calendar helps keep track of my distribution strategy in terms of frequency, topic, copywriting, channels – and much more, so that my audience hears from me regularly and consistently.
3. Launch
Launching a campaign, or even just publishing a post on social media, is a delicate moment, because both algorithms and people will judge my content in a matter of seconds.
4. Reaction, interaction, retention
Do people react or comment on my content? Do they watch my videos through to the end or just the first five seconds? Collecting this kind of information allows me to measure the real impact of my communications.
5. Click-through rate (CTR)
In theory, if I call my audience to action, I should also check whether they respond, right? The CTR tells me, based on 100 users, how many clicked the right button.
6. Data analysis
Data analysis prevents me from being driven by instinct, prejudice, wishful thinking and fears when making my marketing and communication decisions.
7. Iteration
My goal is not to avoid failure completely, but rather to learn as much as I can from it. Iteration means moving forward through trial and error, approximation, and progressive improvement.
